Wednesday, April 22, 2009

The Vespa Experiment

I loved the idea of The Vespa Experiment the moment I read about it. Three musicians, in partnership with Vespa and Greenpeace, are touring the Califorina coastline for two weeks, going from place to place with only their Vespas, instruments and camping equipment. Oh, and a film crew that will be following and documenting their trip. Probably so they can no doubt pay back in ad value the gift of their Vespas. The idea is to promote the green factor for Vespa.
primary mission is to send a message to stop global warming by using the power of music. Co-founders Jason Reeves and Brendan James will be joined by their friend and ally, Amber Rubarth, on this purposeful journey. Supported by Greenpeace, the three musicians will ride Vespas up the California Coast, honoring the natural beauty of the West and performing at traditional (club) venues, as well as on mountaintops, beaches and town centers. For two weeks they will engage their fans in thought-provoking ways, through music and honest dialog, while living as simply as possible by camping along the way. In a modern twist, they will film a documentary as they travel, posting daily footage to the web so fans at home can follow along. Fans will be able to communicate with the artists in a communal dialog as they seek to change the world together. "

But what a wonderful idea - Vespa has always been revolutionary, left of centre and clever with the way they've promoted their brand, and this experiement really suits their flavour. I've linked to their MySpace page above, and here and here are a couple of articles discussing the experiment. They also have some wonderful photography in their MySpace gallery that's worth a look. For all you twitterers, they're also tweeting.

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